Abodeca – How Does Your DIgital User Experience Measure Up to the OTAs – Alternative Search & the State of the Book Direct Movement
The need for a Property Management Company to build its’ own brand has never been more important. We will discuss the importance of having a branding, social media, website, checkout system and guest communication system that is on par with the OTAs. We will also dive into the search behavior patterns of the guest that are more and more understanding the high cost of using the OTAs and how to capitalize on that from an SEO perspective. We will finish with thoughts on the book direct movements current state and where we see the future going.